World Usability Day Leipzig 2019

14/11/2019 – DESIGNING FOR THE FUTURE WE WANT
Kupfersaal & Schrödterhaus

WUD logo

Visitors pictogram

180 visitors

Lectures pictogram

7 lectures

Workshops pictogram

3 workshops

Designing for the future we want

The topic “Designing for the future we want” gave us a glimpse into the future in terms of which technologies will soon pose new challenges for the discipline of user-centred design, which fields of work will open up for us in the future and to what extent AI and data science can complement or even replace us.

But it also involved looking into the past to see to what extent we have perhaps already created a desirable future, which everyday phenomena seemed like science fiction a few decades ago and were not presented realistically in films or how a designer from the 20th century would feel today.

Last but not least, we took a look at the present to ask ourselves what is going wrong and needs to be improved and what is going well and should be built upon.

Across all these aspects, we addressed the question of what role design ethics plays, has played, will play and should play as a discipline.

For the first time and exclusively for decision-makers from small and medium-sized companies in the region, on the question of:
What can user-centred design achieve in digitalisation?

Business Track – deciding for the future we want

A look back at the programme

Including presentation slides

Kupfersaal Schrödterhaus Lounge Schrödterhaus Lounge
9:00
9:00 – 9:55

Keynote

Dr. Matthias Laschke | University of Siegen

Dr. Matthias Laschke

How can we improve people’s well-being, happiness and motivation? In the lecture, we take a close look at the experience design approach, which places this question at the centre of its efforts, using examples from industry and research projects.
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10:00
10:00 – 10:30

Alle träumen von Unicorns – doch Zebra-Startups bauen auf Realität (Everyone dreams of unicorns – but zebra start-ups are built on reality)

Daniel Bartel | sipgate

Daniel Bartel

Unicorns are mythical creatures – zebras are real animals with rough edges. A counter-movement in Silicon Valley is calling for more ethics and transparency and an end to triple-digit growth. Europe can become the continent of successful zebras.
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10:00 – 12:25 | Schrödterhaus Lounge

Workshop 1: Warum stehen alle anderen immer auf der Bremse?! (Why does everyone else always apply the brakes?!)

Larissa Koch | Verwegener&Trefflich

Larissa Koch

As a UX professional, you’re keen to try out new things – but why do so many others in your organisation not join in or even thwart your efforts? Using the “Four Shields” psychological development model, you will gain an exciting new perspective on yourself and your organisation and new options for action.
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10:00 – 12:25 | Schrödterhaus Lounge

Business Track

deciding for the future we want
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10:45
10:45 – 11:15

Society Centered Design – vom Ich zum Wir (Society-centred design – from I to we)

André Gehrmann | Mein Grundeinkommen e.V.

André Gehrmann

Everyone tells us to put the user at the centre of our work, but not everything that is pleasant for the individual is healthy for us as a society. Won’t the way we interact with machines in the future also change the way we treat other people? In an increasingly complex society, what can we do to continue fostering the behaviour in people that we want from ourselves and everyone else?
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11:20
11:20 – 11:50

Virtual design sprints and the evolution of creative process [EN]

Sandy Lam & Beatrice Behnisch | Software AG

Sandy Lam and Beatrice Behnisch

This session will introduce the Design Sprint process as a framework that allows innovation teams to concentrate on what they are solving instead of on how to get from “nothing” to “innovation”. The tools you need to run Design Sprints sustainably and virtually will be demonstrated.
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11:55
11:55 – 12:25

Faire neue Arbeitswelt (A fair new working world)

Alarith Uhde | University of Siegen

Alarith Uhde

Algorithms are making their way into our working world and taking over increasingly complex tasks. A particularly critical eye is required when they make decisions about employees. In this presentation, the limits of automation are demonstrated using the example of fairness and an alternative is proposed that puts employees at the centre.
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14:00
14:00 – 14:30

Usability und Risikomanagement (Usability and risk management)

Tobias Limbach | Hillrom Surgical Solutions

Tobias Limbach

What actually happens when UX goes wrong? When users make mistakes? Is anyone adversely affected by this, or is it just a matter of luck? Consistent risk management can help here. UX risks are identified, assessed and managed. This makes UX products more secure and projects more efficient.
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14:00 – 16:00 | Schrödterhaus Lounge

Workshop 2: Neue Arbeitswelten – Szenarien bilden und kreativ lösen (New working worlds – creating scenarios and solving them creatively)

Larissa Koch | Verwegener&Trefflich

Larissa Koch

How does the working world of UX designers change when hot topics like AI or data science become commonplace? In this workshop, we will test this scenario using haptic and gamified methods: We’re bringing our bag of toys along for you! How will today’s trends influence our lives tomorrow and what are the risks and opportunities?
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14:00 – 16:00 | Schrödterhaus Lounge

Workshop 3: Eyetracking im Usability Testing (Eye tracking in usability testing)

Prof. Ulrich Nikolaus | Leipzig University of Applied Sciences

Prof. Ulrich Nikolaus

Do you know what your customers are looking for when they see a UI? You can find out with eye tracking – but how does it work and what added value does eye tracking offer for usability testing? Find out more in this workshop…
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14:35
14:35 – 15:05

Agile UX. Was getan werden muss, damit es garantiert schiefgeht – oder wie es (in Zukunft) doch gelingen kann. (Agile UX. How to guarantee that things will go wrong – or how (in the future) things can still succeed).

Dr. Michael Minge | Technical University of Berlin

Dr. Michael Minge

How can innovations go undetected and be prevented? How can products and services be designed to satisfy customers and clients but not be suitable for end users? Typical difficulties in merging agility and user-centred design and design ethics are summarised on the basis of the practical experience, worst cases and best cases collected and processed by the Mittelstand 4.0 Competence Centre Usability in its work to date. The aim is to approach the solution from a different angle.
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15:10
15:10 – 15:40

UX Design für Künstler: Wenn künstliche Intelligenz Picasso ersetzt. (UX design for artists: when artificial intelligence replaces Picasso.)

Richard Bretschneider | eresult

Richard Bretschneider

If I create a work of art with just one click, is it still art? Artists, from musicians to illustrators, are getting both help and competition from artificial intelligence (AI). Individual paintings in the style of Picasso at the touch of a button or a virtual orchestra conducted with the hands – AI is turning the creative world upside down. Richard Bretschneider will talk about the opportunities and challenges faced by UX designers for artificial intelligence systems and present some examples.
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16:00
16:00 – 17:00

Open talk

Agenda & lectures

  • 9:00 – 9:55

    Keynote

    Dr. Matthias Laschke | University of Siegen
    Read more
  • 10:00 – 10:30

    Alle träumen von Unicorns – doch Zebra-Startups bauen auf Realität (Everyone dreams of unicorns – but zebra start-ups are built on reality)

    Daniel Bartel | sipgate
    Read more
  • 10:45 – 11:15

    Society Centered Design – vom Ich zum Wir (Society-centred design – from I to we)

    André Gehrmann | Mein Grundeinkommen e.V.
    Read more
  • 11:20 – 11:50

    Virtual design sprints and the evolution of creative process [EN]

    Sandy Lam & Beatrice Behnisch | Software AG
    Read more
  • 11:55 – 12:25

    Faire neue Arbeitswelt (A fair new working world)

    Alarith Uhde | University of Siegen
    Read more
  • 14:00 – 14:30

    Usability und Risikomanagement (Usability and risk management)

    Tobias Limbach | Hillrom Surgical Solutions
    Read more
  • 14:35 – 15:05

    Agile UX. Was getan werden muss, damit es garantiert schiefgeht – oder wie es (in Zukunft) doch gelingen kann. (Agile UX. How to guarantee that things will go wrong – or how (in the future) things can still succeed).

    Dr. Michael Minge | Technical University of Berlin
    Read more
  • 15:10 – 15:40

    UX Design für Künstler: Wenn künstliche Intelligenz Picasso ersetzt. (UX design for artists: when artificial intelligence replaces Picasso.)

    Richard Bretschneider | eresult
    Read more
  • 16:00 – 17:00

    Open talk

Workshops

  • 10:00 – 12:25 | Schrödterhaus Lounge

    Workshop 1: Warum stehen alle anderen immer auf der Bremse?! (Why does everyone else always apply the brakes?!)

    Larissa Koch | Verwegener&Trefflich
    Read more
  • 14:00 – 16:00 | Schrödterhaus Lounge

    Workshop 2: Neue Arbeitswelten – Szenarien bilden und kreativ lösen (New working worlds – creating scenarios and solving them creatively)

    Larissa Koch | Verwegener&Trefflich
    Read more
  • 14:00 – 16:00 | Schrödterhaus Lounge

    Workshop 3: Eyetracking im Usability Testing (Eye tracking in usability testing)

    Prof. Ulrich Nikolaus | Leipzig University of Applied Sciences
    Read more

New addition to the programme

  • 10:00 – 12:25 | Schrödterhaus Lounge

    Business Track

    deciding for the future we want
    Read more

Special moments

Captured by Robert Rosenberger (doksafe)

Partner & sponsors

Special thanks to our partner for this year

Data Respons logo “At Data Respons we believe in enabling sustainability through technology, and usability design is central to a huge part of the technology we use in our daily lives. We support this initiative as it encourages making the right choices when developing tomorrows technology solutions.” – Kenneth Ragnvaldsen, CEO of Data Respons ASA

We would like to thank this year’s sponsors for their support

Design Offices
AGD
UCD+
GVD
Webfleet Solutions
t3n
Sketch
dotSource

Saxony state coat of arms

This programme is co-financed with tax funds on the basis of the budget passed by the Saxon state parliament.

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