During the World Usability Day 2019 “Designing for the future we want” in Leipzig, we provided an exclusive Business Track programme for decision-makers from small and medium-sized regional companies for the first time ever.
Under the slogan “Deciding for the future we want”, participants had the opportunity to gain valuable insights into the work of usability engineers and interface designers, to discuss current trends and future topics and to exchange their own experiences from the user experience context.
In the Business Track programme, we particularly focussed on addressing the issue of what user-centred design can achieve in digitalisation, what investments are required and how the user-centred design process can be best integrated into company and/or project processes.
|10:00 – 10:15||Warm-up / introductions|
|10:15 – 11:00||What can user-centred design achieve?|
|11:00 – 11:45||Workshop (building a product together)|
|11:45 – 12:15||Learning summary|
|12:15 – 12:30||How can UCD be integrated into company processes?|
IT Sonix is an IT company with 160 employees in the heart of Leipzig. We specialise in developing bespoke software and customising standard software. We also provide advice on processes and conduct research in collaboration with renowned universities.
In 2019, our User Experience Design team organised the Business Track programme for the first time at the third WUD in Leipzig. We collaborated closely with the team from the Magdeburg UX agency UCD+ to pass on our many years of experience to visitors.